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Data-driven dialogues are the key to cultural transformation: GfK’s Nikhil Mathur

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Data intelligence allows leaders to synthesise the large volume of data from multiple sources to represent a single point of truth, do simulations and get the optimum solution. It brings in speed, consistency, and smart data-based culture and takes away many personal biases, says Nikhil Mathur, India MD and Head Data Partnership & Innovation-APAC, GfK.

Data-driven dialogues key to change: GfK India MD

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